Fjellrun
A launch campaign and motion pack for Fjellrun, a mountain race in western Norway.
Client
Fjellrun
Year
2023
Services
Campaign, motion
Industry
Sports events
Timeline
2 weeks
01 — Challenge
Fjellrun had two weeks to launch registration for its tenth race. The old campaign assets felt tired.
The organisers wanted runners to feel the climb before they signed up.
02 — Approach
We filmed the route at sunrise and built bold type animations around the elevation profile.
A pack of social templates let volunteers post updates every day.
03 — Result
Registrations rose 70% compared to the year before. The race sold out two months early.
The campaign reached 3.4 million views across social channels.
Identity applied to everyday touchpoints.
Details from the system, side by side.
The work in context.
Close-ups of type, colour and form.
[ Results ]
Registrations
Campaign views
Production time
“The campaign sold out the race two months early. We have never seen that before.”
Tor Brekke
Race Director, Fjellrun
