Vetra
A new website and art direction for Vetra, a glass lighting studio, that turns slow browsing into confident orders.
Client
Vetra Studio
Year
2026
Services
Website, art direction
Industry
Lighting design
Timeline
10 weeks
01 — Challenge
Vetra’s lamps are handmade and expensive. Their old site showed small photos and hid the price.
Visitors left before they understood the size, the light or the craft.
02 — Approach
We art-directed a new shoot that shows each lamp lit, in a real room, next to people for scale.
Product pages now answer the three questions buyers ask first: size, light and lead time.
03 — Result
The site paid for itself in one quarter. Conversion rose 2.4 times and bounce rate fell by 41%.
The team now adds new products in minutes from the CMS.
Identity applied to everyday touchpoints.
Details from the system, side by side.
The work in context.
Close-ups of type, colour and form.
[ Results ]
Conversion rate
Bounce rate
To pay back
“They moved fast without cutting corners. Our new site paid for itself in one quarter.”
Clara Weiss
Head of Marketing, Vetra
