Halden
A new brand for a Norwegian maker of outdoor gear, built to stand out on busy shop walls and feel at home in the mountains.
Client
Halden AS
Year
2026
Services
Brand strategy, identity
Industry
Outdoor equipment
Timeline
8 weeks
01 — Challenge
Halden made excellent gear but looked like every other outdoor brand. Their packaging blended into crowded retail walls.
Customers remembered the products, but not the name.
02 — Approach
We started with the people who use the gear every day. We built a simple wordmark, a cold-weather palette and a type system that reads from across a shop.
Every rule fits on one page, so retail partners use it correctly.
03 — Result
The new identity launched across packaging, retail and web in six weeks. Inbound leads grew 38% in the first quarter.
Sales calls got shorter, because the brand now does the first part of the work.
Identity applied to everyday touchpoints.
Details from the system, side by side.
The work in context.
Close-ups of type, colour and form.
[ Results ]
Inbound leads
To launch
Retail partners
“KORT gave us a brand that finally looks as good as the product. Sales calls got shorter within a month.”
Erik Sand
CEO, Halden
