Kalm
Identity and packaging for Kalm, a skincare brand built around fewer, better products and plain words.
Client
Kalm Skin
Year
2025
Services
Identity, packaging
Industry
Skincare
Timeline
8 weeks
01 — Challenge
Kalm launched with three products in a market of hundreds. Shelves were loud, and every brand promised a miracle.
Kalm wanted to win by saying less.
02 — Approach
We designed a quiet system: one typeface, two colours and labels that explain what each product does in five words.
The packaging uses recycled paper and no plastic film.
03 — Result
Kalm signed 14 new retailers in its first year. Repeat purchases reached 62%.
Shop staff say the packs are the easiest on the shelf to explain.
Identity applied to everyday touchpoints.
Details from the system, side by side.
The work in context.
Close-ups of type, colour and form.
[ Results ]
New retailers
Repeat purchases
Concept to shelf
“We asked for calm and got clarity. The packaging explains itself.”
Sofie Berg
Founder, Kalm
