Ordo Labs
A website and motion system for Ordo Labs that explains complex infrastructure in plain language.
Client
Ordo Labs
Year
2025
Services
Website, motion
Industry
Developer tools
Timeline
7 weeks
01 — Challenge
Ordo’s product is powerful and hard to explain. Their site was a wall of diagrams and acronyms.
Most visitors never reached the demo form.
02 — Approach
We rewrote the story around three problems engineers already have. Short animations show each fix in a few seconds.
The motion system reuses the same shapes across the site, product and slides.
03 — Result
Demo requests grew 3.1 times in the first two months. Time on site rose by more than half.
The sales team now opens calls with the same animations.
Identity applied to everyday touchpoints.
Details from the system, side by side.
The work in context.
Close-ups of type, colour and form.
[ Results ]
Demo requests
Time on site
To launch
“Our product is hard to explain. KORT made it look simple without dumbing it down.”
Amir Vossoughi
Co-founder, Ordo Labs
